Privacy Policy

1. Who We Are

2. Personal Data We Collect

We collect information needed to run our business and serve you properly:

• Device data: IP address, browser type, time zone, cookie data, and how you browse our site.

• Order data: Name, email, phone number, billing and shipping address, payment information, and what you purchased.

• Account data: If you create an account with us.

• Support data: Any information you provide when contacting us for help.

• Marketing data: Preferences for email updates or offers.

We automatically collect some of this through cookies, pixels, and similar technologies (see "Cookies" below).

3. How We Use Your Data

We use your personal data to:

• Process and deliver your orders.
• Communicate with you about orders, returns, and support.
• Send you marketing updates (if you've opted in).
• Improve our website, ads, and products.
• Detect and prevent fraud.
• Comply with legal and tax obligations.

We do not sell your data to anyone.

4. Who We Share It With

We only share what is necessary to keep the store running smoothly:

• Shopify: which hosts our store.

• Payment providers: Shopify Payments, PayPal, Apple Pay, Klarna.

• Delivery partners: e.g. Royal Mail and couriers.

• Email & marketing tools: Shopify Email / Klaviyo.

• Analytics & advertising: Google Analytics and Meta Pixel.

Each of these third parties is contractually required to handle your information securely and lawfully.

5. Cookies and Tracking

We use cookies and pixels to:

• Keep your shopping cart working.
• Understand how visitors use our site.
• Personalise ads and offers.

You can manage or delete cookies in your browser settings. Blocking some cookies may affect site functionality.

Do Not Track: we do not change our data practices when a DNT signal is received, as there is no consistent industry standard yet.

6. Legal Basis for Processing (UK GDPR)

We process your data under the following bases:

• Contract: To fulfil your orders and provide services.

• Consent: For marketing emails or optional cookies.

• Legitimate interests: To improve our site and protect against fraud.

• Legal obligation: To meet tax or accounting requirements.

7. Data Retention

• Order & transaction records: Retained for up to 7 years for legal and tax reasons.

• Marketing data: Retained until you unsubscribe or withdraw consent.

• Analytics & cookie data: Retained only for provider-specific retention periods.

8. Your Rights

Under the UK Data Protection Act 2018 and UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Correct or update inaccurate data.
• Request deletion of your data ("right to be forgotten").
• Withdraw marketing consent at any time.
• Object to or restrict certain processing.

To exercise any of these rights, email customerservice@beautigelnails.com. We will respond within 30 days.

If you are not satisfied with our response, you can complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint.

9. Data Security

We use Shopify's secure infrastructure, SSL encryption, and restricted internal access to protect your personal information. If you suspect misuse or unauthorised access, contact us immediately.

10. International Transfers

Because Shopify and some providers operate globally, your data may be transferred outside the UK (e.g. to Canada or the US). Shopify relies on adequacy decisions and standard contractual clauses to ensure your information remains protected.

11. Children

Our website is intended for adults (18+). We do not knowingly collect data from minors. If you believe a child has shared personal information with us, contact us and we will remove it.

12. Updates to This Policy

We may revise this Privacy Policy from time to time. Changes will appear here with an updated "Last updated" date.